Linda Fullerton Hersey, MBA
email: linda.hersey.fullerton@gmail.com
SUMMARY
Journalism background spans legislative reporting, editing at metro papers, and investigative coverage with storytelling and data analysis.
Digital marketing experience focused on large-scale content management – at a new STEM university for the state of Florida, a foundation advancing universal basic income, and a healthcare system.
- At Florida Polytechnic, I co-founded a campus organization that supports women in science and engineering.
- At MaineHealth, I oversaw strategy and development of digital consumer content that brought together a dozen nonprofit hospitals on a single platform.
- At Knight-Ridder, I authored a journalist’s guide to covering Native Americans, with support from the Native American Journalists Association.
EXPERIENCE
Defense Reporter (current)
Report on the U.S. Navy for Inside Washington Publishers.
Political Reporter
Fairbanks Daily News-Miner, February 2021-September 2022
Covered the Alaska Legislature and Congressional delegation on issues that spanned energy, the economy, climate change and Arctic policy.
Digital Content & Social Media Specialist (ongoing)
Loveitt Street Media
Reporting, writing, editing and social media management for clients in edu-tech, green tech, digital news and philanthropy. Content marketing through informed storytelling.
Social Media & Digital Content Manager, 2015-2018
MaineHealth (nonprofit hospital system)
Scaled content for hospitals brought together on a single web platform. Developed standards for vetting clinical content and publishing treatment protocols.
Social Media & Communications Coordinator, 2013-2015
Florida Polytechnic University
Developed web content at brand-new STEM university for the state of Florida, introduced social media, penned speeches, edited accreditation documents.
Assignment Editor, 2009-2013
Aol.com
Managed full-time editors working remotely at hyperlocal news sites in Florida. Traditional reporting combined with real-time analytics.
EDUCATION
Florida International University
2011-2013
Master’s in Business Administration.
Boston University
Bachelor’s Degree, English Lit.
Miami-Dade College
Associate’s Degree, Mass Communications.
References upon request.